Kamis, 14 Juli 2011

PENGARUH PERILAKU KEPEMIMPINAN, KEMAMPUAN (ABILITY), DAN MOTIVASI BERPRESTASI TERHADAP KINERJA PEMASARAN ASURANSI JIWA

(STUDI KASUS DI PT INDOLIFE PENSIONTAMA)

Oleh : KADARWATI - 2010

Abstract
The study aims to find out the effect of leadership behavior, ability, and achievement motivation on salesperson's life insurance performance. A survey method was used with SEM applied in testing hypothesis.
The results suggested that leadership behavior, ability, and achievement motivation were important determinants of salesperson's life insurance performance.
Key words :  leadership behavior, ability, and achievement motivation, salesperson, performance, life insurance.
.............(baca_selengkapnya )


Artikel lengkap dikompilasi oleh/hubungi :
Kanaidi, SE., M.Si (Penulis, Peneliti, PeBisnis, Trainer dan Dosen Marketing Management). e-mail ke : kana_ati@yahoo.com atau kanaidi@poltekpos.ac.id
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